Why would Dutch brewer Anheuser-Busch InBev put a trans activist in the forefront of their Bud Light marketing campaign? It was an offense against the values of their customer base. Bud Light is not the only one. Many of America’s biggest corporations have exposed themselves to the forefront of the woke agenda.
Consumers’ Research (founded in 1929) is launching “Woke Alerts” this week. This free text-based service will alert consumers to corporate pandering of the far-left’s ideology. Woke Alerts will be supported by a massive campaign on the internet to inform consumers how to use and sign up for it. The Woke alerts project is a dynamic expansion of the Consumers First Initiative in which Consumers’ Research criticized companies such as Coca-Cola and Nike for their nefarious wokeness.
Woke Alerts can be signed up through the Consumers’ Research site. Subscribers receive a text message when a company caves to the woke crowd.
Woke Alerts was launched in response to the recent decisions made by Jack Daniels, Bud Light and Bank of America. This will help consumers make more informed choices about how to spend their money. Consumers’ Research believes that companies should put their customers first and not progressive activists and woke politicians. Corporate executives should not be forced to behave in a particular way because of pressure from ESG radicals. Woke Alerts inform consumers about the decision of a company to become woke activists, as well as the real reasons behind that decision, such as the desire to hide the company’s unacceptable behavior.
Some C-suite executives may be encouraged to become fully woke to achieve a high score in the Corporate Equality Index, which is administered by the largest LGBTQ+ political group in the world, the Human Rights Campaign. Consider the CEI to be the lesser-known cousin of the ESG movement. CEOs who do not receive the highest scores are reportedly at risk of compensation cuts, smaller bonuses and even losing investment dollars from BlackRock, Vanguard and State Street Bank. In far too many instances, the woke virtue signaling of a company is an attempt at diverting attention from its mistreatment of their customers, their business malpractice, or their exploitation and exploitation of cheap labor abroad, including child labor and forced labor.
Woke Alerts not only informs consumers but also corporations that virtue-signaling won’t work any more. Consumers will now be able to tell when companies take political positions on topics where they lack expertise instead of providing the best products at the lowest prices for their customers.
