Travis Tritt, a country music legend, announced Wednesday that he will be removing all Anheuser-Busch products from his tour.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. Tritt shared the information via Twitter that he knew of other artists doing the same.
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023
Tritt claims that other country music artists are doing the same thing as him, but they’re not announcing it publicly for fear of ridicule and cancellation. Tritt stated, “I don’t have such fear.”
Tritt even suggested a reason Anheuser-Busch thought it was a good idea for Mulvaney to be sponsored: Mulvaney is now owned European ally.
“In full disclosure, I was on a tour sponsored by Budweiser in the ’90s. That was when Anheuser-Busch was American owned,” he said. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
This announcement is made after Bud Light sponsored Dylan Mulvaney, a trans activist. It sparked a storm of controversy that led to a boycott of Bud Light as well as Anheuser-Busch. Mulvaney was not only sponsored by the company, but they also provided custom beer packs to celebrate his gender transition and “365 Days of Girlhood”.
Anheuser-Busch Inc. SA/NV is the official name of Bud Light’s owner. It is based in Belgium. It has more than 600 brands of beer in its portfolio, spread across 150 countries. InBev purchased Anheuser-Busch in 2008.
What Anheuser-Busch Has To Say?
Anheuser-Busch reacted to the outrage Monday by defending its sponsorship for Mulvaney.
According to the statement:
Anheuser-Busch collaborates with hundreds of influencers from across its brands to authentically connect with customers across different demographics and passion points. We occasionally produce commemorative cans that are unique for both fans and brand influencers like Dylan Mulvaney. This commemorative can was given as a gift to mark a personal milestone. It is not available for purchase to the general public.
Anheuser-Busch has not responded to celebrities quitting their association with Bud Light and other Anheuser-Busch products due to its sponsorship of Mulvaney.
Kid Rock, a rock artist, made headlines when he took cases of Bud Light beer and shot them to show his disgust at Anheuser-Busch’s sponsorship.
Kid Rock stated in a video, “F*** Bud Light and f*** Anheuser-Busch.” Have a great day!