Mark Cuban, the owner of the Dallas Mavericks, said that companies who embrace the woke philosophy are doing “good business”. Cuban also emphasized this point by saying “Call me “woke.”
Cuban, in an address to business and political leaders on Michigan’s Mackinac Island characterized the politicization corporate America as a embrace of diversity.
Cuban, in an address to business and political leaders on Michigan’s Mackinac Island, said: “Call it woke. You don’t have to call it DEI. Call it what you like. I call it good business.” It means that you need to make sure that your employees look like the people you are selling to, that you reflect their values, and that you can connect with them. This is what I find works.”
Cuban believes the outrage of consumers will be short lived and that most will return to their traditional brands.
“Your constituents awaken in the morning… They do not think of Bud Light or Target. Cuban said that they don’t even think about the crap on the other side. “They are more concerned with how they want to live their life or what will bring them satisfaction.”
Cuban’s views on “corporate wokeism”, influenced by his experiences as a sportsman, may be coloured by his own experience.
Most people have returned to watching the NFL since the 2016-2018 protests against the national anthem. The NFL does have a near monopoly in the industry. There are indeed other professional football leagues. Although the NFL’s quality is far inferior to that of these other leagues, they all play during the NFL’s offseason.
You must watch the NFL if you are a fan of pro football like most Americans.
This is not true for Target or Bud Light. When it comes down to it, consumers have a wide range of choices when it is about beer, clothing, groceries and home appliances. Both companies suffered massive losses after they promoted radical gender ideologies.
Contrary to Cuban, when people think of the things that bring them “satisfaction,” they often consider Target and Bud Light.
How long will this last?
It’s possible, but it may not be. It could. Target and Bud Light do not have the same monopoly in their respective industries as the NFL or NBA.
Cuban’s second point, that “woke” means hiring a diverse staff and reflecting their values, also needs to addressed.
People who boycott Target and Bud Light do not boycott the hiring practices of these companies. The people boycotting Target and Bud Light are not boycotting the hiring practices of those companies. They’re protesting their efforts to validate and promote a gender ideologies movement that is contrary to many of their values and should be avoided by children. They can still engage in diverse hiring without having a transgender activist emblazoned on a can of beer or selling chest binders.
The Texas Rangers, a baseball team which shares a town with Cuban Mavericks’ Mavericks has decided to diversify its hiring practices in order to be inclusive. This was deemed better than making symbolic gestures such as holding a Pride Night. The Rangers are actually the only MLB team to not have a Pride Night.
How many people boycott the Texas Rangers team?
Isn’t “embracing” diversity without losing money or angering your customers a much better “business” that what Bud Light and Target did?