Molson Coors has rolled back its diversity equity and inclusion initiatives (DEI), becoming the latest iconic American company to abandon so-called “woken” policies over recent months.
Robby Starbuck is a conservative activist and filmmaker who leads a campaign to expose the woke policies of major corporations. He said on X Tuesday that Coors had sent him a copy of a letter that its leadership team circulated that day, explaining changes, after he made threats to company executives last Thursday.
Big news: Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.
Here are the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social… pic.twitter.com/RuOVb1IuNU
— Robby Starbuck (@robbystarbuck) September 3, 2024
Coors’ executives wrote to FOX Business that their human resources team had begun planning in March to expand the scope of the DEI policies to make sure all employees “know they are welcome” The letter was the only comment made by the company.
Coors Light has announced that it will discontinue its DEI training, now that all employees have completed them. It will also scrap its defined supplier diversity targets, and executive compensation will be based solely on business performance, no longer including “aspirational” representation goals.
Molson Coors will also stop participating in the Human Rights Campaign Corporate Equality Index. This is an annual report and survey that is used by the Human Rights Campaign to assess “policies and practices, and benefits relevant to lesbians, gays, bisexuals, transgenders and queer employees (LGBTQ+).” The Human Rights Campaign is one of America’s largest and most progressive non-profits.
Coors follows the example of other companies such as Ford, John Deere, and Lowe’s, who have updated their DEI initiatives following Starbucks’ press campaigns.
The anti-woke activist celebrated another victory on Tuesday. He told his X followers, “Our campaigns have been so successful that we are getting multi-billion-dollar organizations to change policies without my even posting, just because they fear being the next company we expose.”
He said, “The corporate landscape is rapidly shifting towards sanity.”
