This is a perfect match for another article I wrote recently, The Social Engineers make Everything Ugly on Purpose of Demoralizing You. Transgender CEO Sue Y Nabi from Coty tries to redefine beauty to accommodate the old and fat, the infirm, gender-diverse, and ethnic-diverse.

Via Change.org

The dictionary’s current definition of beauty is based upon an outdated idea of what is beautiful.

The major English Dictionaries’ definitions, or the examples used to illustrate them, are from different times. They have not aged well. The current definition’s implicit ageism and sexism are anachronistic.

This movement to redefine beauty recognizes all who express and celebrate their visions of beauty every single day and validates those who feel excluded by narrow definitions.

The campaign asks Dictionary publishers to examine the examples and eliminate any implicit ageism or sexism.

“Beauty is like water, it becomes formless.” “It’s not fixed, it’s formless,” says the accompanying Orwellian advertisement — a highly on-brand postmodern take that nothing really means anything. Or, to put it another way, words can mean what they say at any moment, regardless of past or future interpretations. You must be able to suspend your memory and remain in a constant state of credulity.