Backlash Escalates: Tech Giant Pulls Ads from Olympics Amid Growing Boycott Movement

The negative reactions to the opening ceremony of the Olympics on Friday night continue. At least one company announced that it was pulling its advertising. Twitter has also been trending with a boycott campaign.

I found the show boring for the most part, but offensive at other times. I was surprised that the organizers didn’t consider the fact that they could not control the weather. The laser show and Celine’s performance at the end were the highlights.

One company didn’t take it lying down. They said they were “shocked” by the mockery.

C Spire may not be a giant, but it is a telecommunications company and technology firm based in Mississippi with a reported value of $348 million. They are not nothing either.

Tate Reeves, the Governor of Mississippi, backed up the move by the company:

It will be fascinating to see if any other companies follow this example. A boycott movement is gaining traction on Twitter/X.

After the opening ceremony of the Paris Olympics was widely disapproved on Friday, thousands of social media users threatened to boycott it.

On the next day, #boycottOlympics was trending on X.

Many people, particularly Christians, were angered by the appearance of the ‘blue man’ in a scene that was compared to the Last Supper.

You will not see any pictures of the “Naked Blue Man.”

Marion Marechal of the European Parliament tried to distance La Republique, despite the praise from French President Emmanuel Macron, for the ceremony:

Many of the reactions to #BoycottOlympics are too heated for us to publish. Here are some of the more tame reactions:

The Olympics …. displayed the decimation of family units in full force.

A direct insult to every parent who is trying to raise their children with decent values. #BoycottOlympics

I wrote on Saturday that I was watching the 2004 Super Bowl with my 7-year-old when Janet Jackson decided to have a fling. Sports events are not the right place to have that kind of fun.

Even though it’s impossible to separate politics and sports, particularly during international events, there’s no need to include drag queens, threesomes, or mocking Christianity in the mix. They seemed to go out of their way to offend–and it worked.

The backlash will determine how the games are received and if more advertisers withdraw their money from NBC. I’m inclined to say no. People will start to forget about the games and focus on the competitions. The people who created this garbage will continue to try to force it down our throats.

But I was wrong before, and I’m glad I was because I thought that the Bud Light/Dylan Mulvaney scandal would fade quickly from the headlines. Yet, the company lost billions of dollars as its betrayed consumers let their voices be heard.

Are we in for another repeat?