The corporate media doesn’t cover gaming much, but the battles are fierce on the gaming front. This is where the woke left loses after already losing. It’s probably because of this that corporate media does not cover gaming much.
The left continues to try and smuggle its message into the games, as it does with all other entertainment. The gamers have reacted, as they always do. Now, the woke left is about to lose another battle.
They resort to desperate measures to combat this, such as harassment campaigns and calls for censorship.
Sweet Baby Inc., a company that is woke, has infected major video games released by large companies with leftist drivel. This makes the game more suitable for “modern audiences” but it ultimately makes the game bad, with lazy, superficial writing that only appeals to one ideological group.
Sweet Baby Inc., as I reported at the time of release, gained greater public attention when the highly anticipated “Alan Wake II” was released. A game that it effectively ruined because they followed DEI style guidelines during game development.
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A man by the name of “Kabrutusrambo”, who was influenced by Sweet Baby Inc., created a Steam group called “Sweet Baby Inc Detected” after it became clear that Sweet Baby Inc. had a negative influence on games such as “Suicide Squad Kill the Justice League”, “Gotham Knights” and others.
This group’s sole purpose is to inform gamers and customers that Sweet Baby Inc. influenced video games so that buyers are aware of this information. This curation page is a way to inform the public that a game development team may use Sweet Baby Inc. to “fix” underlying narratives. The group gained 121k followers in a very short time.
Steam is at fault because Sweet Baby Inc. has reacted by slamming the curator, attempting to force Steam to remove the page, and convincing its followers and fans to harass Kabrutusrambo.
Niche Gamer reported that Sweet Baby Inc. employees Chris Kindred, Felix Kramer, and Kabrutusrambo have all brought up the curation pages on X. Kindred tried to harass Kabrutusrambo, but he overestimated the influence he had on the gaming community. A backlash followed, and he was forced to make his X private.
Gamers started returning the favor by encouraging mass reporting of Kindred’s targeted harassment campaign.
Everyone should report @itskindred for his targeted harassment campaign. He is a member of the woke propaganda agency Sweet Baby Inc., and is calling for the harassment of a steam community that is doing nothing but identifying games @itskindred has been hired to work on. pic.twitter.com/fr4Rjk9AIg
— Zac (@Zacbunchanumbrs) March 1, 2024
Kramer tried to draw attention to Sweet Baby Inc. by claiming that the page was merely assisting those who were racists and hated diversity. Kramer did not provide a direct link to the Steam curation site, but X’s Community Notes did. They reminded everyone that Kramer is indeed employed by Sweet Baby Inc.
sorry no one thing has changed: the number of people who understand that spreading misinformation just lets them be racist in public with no consequence has increased dramatically. that has changed. probably requires some fighting from those with authority! probably. 🙁
— felix at home (@legobutts) February 29, 2024
What is the ultimate goal?
Sweet Baby Inc. has now been brought out into the open and gamers are now aware of it. The brand is toxic. If a studio uses the company’s services, then gamers are likely to avoid the game. This makes studios avoid Sweet Baby Inc. as “consultants” to save the game from radical, leftist influences.
It’s not that there won’t be other gaming companies or advisors hired with the same intentions, but gamers have already made it clear what they expect from game companies in terms of game creation.
No influence from the woke. If you go woke, you go broke.
Sweet Baby Inc. is not likely to survive much longer with this level of backlash. Sweet Baby Inc.’s games have all been bombed at some point. With this warning system, things are not going to improve for these radical leftists.
When Sweet Baby Inc. is rendered irrelevant, gamers will have defeated another woke dragon.