Bud Light’s VP of Marketing Exposed as a Hypocrite

Anheuser-Busch is having a difficult few weeks. It was a bad decision to partner up with Dylan Mulvaney to promote Bud Light. This prompted a swift backlash and boycotts to be initiated. Anheuser-Busch has lost billions in market value since then.

If there’s a disaster like this, someone should be fired. Alissa, who was just before the viral Bud Light partnership, stated that she wanted the company to revive its “fratty image” as well as its “out-of-touch” humor and encourage “inclusivity.”

Heinerscheid said, “I’m an entrepreneur.” “Bud Light won’t have a future if we don’t attract young drinkers. ”

Heinerscheid stated, “It means having an inclusive campaign that feels lighter and brighter, and is more appealing to both men and women.” Evolution is all about representation. It is important to look at others in your work. Bud Light was known for its outrageous and out-of-touch humor. It was important to have a different approach.

This strategy was clearly a failure. Heinerscheid was a hypocrite. Photos taken from her social media show that she was obsessed with the “fratty culture”.

Daily Caller was provided with screenshots from her Facebook page by sources. Sources provided screenshots of her Facebook page to Daily Caller in an album called “Isis Senior Rectification Scavenger Hunt”.

Let’s face it, we’ve all been through that awkward phase of life called college. It’s a time when people experiment, make mistakes, and hope to come out unscathed and hopefully with a degree they can put some use to. It’s no surprise that Alissa Heinerscheid acted “fratty” during her college days. But what this also tells us is that she knows exactly who Bud Light’s customers are. She chose to ignore them in favor of making a statement and pandering to the transgender cult.