Anheuser-Busch is having a difficult few weeks. It was a bad decision to partner up with Dylan Mulvaney to promote Bud Light. This prompted a swift backlash and boycotts to be initiated. Anheuser-Busch has lost billions in market value since then.
If there’s a disaster like this, someone should be fired. Alissa, who was just before the viral Bud Light partnership, stated that she wanted the company to revive its “fratty image” as well as its “out-of-touch” humor and encourage “inclusivity.”
Heinerscheid said, “I’m an entrepreneur.” “Bud Light won’t have a future if we don’t attract young drinkers. ”
Heinerscheid stated, “It means having an inclusive campaign that feels lighter and brighter, and is more appealing to both men and women.” Evolution is all about representation. It is important to look at others in your work. Bud Light was known for its outrageous and out-of-touch humor. It was important to have a different approach.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
This strategy was clearly a failure. Heinerscheid was a hypocrite. Photos taken from her social media show that she was obsessed with the “fratty culture”.
Daily Caller was provided with screenshots from her Facebook page by sources. Sources provided screenshots of her Facebook page to Daily Caller in an album called “Isis Senior Rectification Scavenger Hunt”.
Before @DailyCaller reached out to Bud Light’s VP of Marketing Alissa Gordon Heinerscheid, she had an active Facebook page…https://t.co/Y0uTVVdXfl
She no longer does.
More here: https://t.co/UuEiBzPCFr pic.twitter.com/v2CTFAhif7
— Henry Rodgers (@henryrodgersdc) April 12, 2023
The Isis Club “was established in the year 2000 on Harvard University’s campus by agroup of 25 women. The founding meeting took place in the former Loker Commons, and set a foundation for community we have today. Their mission was to provide a positive environment and social…
— Henry Rodgers (@henryrodgersdc) April 12, 2023
Let’s face it, we’ve all been through that awkward phase of life called college. It’s a time when people experiment, make mistakes, and hope to come out unscathed and hopefully with a degree they can put some use to. It’s no surprise that Alissa Heinerscheid acted “fratty” during her college days. But what this also tells us is that she knows exactly who Bud Light’s customers are. She chose to ignore them in favor of making a statement and pandering to the transgender cult.
